Scout24, Germany's largest real estate platform, decided that search alone wasn't enough. Looking for an apartment is just the beginning; people want guidance, advice, and clear answers as they sift through listings, agents, and options. Sound familiar? That was the spark behind their new conversational assistant powered by GPT-5.
How the new assistant works
The Scout24 team built HeyImmo, a conversational assistant that doesn't just return listings: it asks to clarify your needs, shows results with images, and adapts how it responds based on your preferences — short summaries, key bullet points, or direct lists with previews.
It's not magic, it's experience-centered design: if you want bullets because you're comparing neighborhoods, you get bullets. If you prefer a narrated summary of the top options, the assistant provides that. Want to see apartments right away? It shows those too.
Simple technical decisions to learn fast
Although they initially explored complex architectures with multiple agents, they ended up betting on simplicity: and focused components that let them iterate and ship fast versions.
