Creating consistent, good-looking marketing material usually takes time, budget, and a design eye. For many small and medium businesses that’s a real barrier. Pomelli, the new Google Labs experiment in collaboration with Google DeepMind, wants to automate that process and help you generate social campaigns that fit your brand in a few simple steps.
What Pomelli is and why it matters
Pomelli is an AI tool focused on marketing for SMBs that aims to generate scalable campaigns with brand identity built in. Instead of a generic template, the idea is to first build an automatic brand profile called Business DNA and then generate ideas, creatives, and editable versions ready to publish.
Pomelli launches as a public beta in the United States, Canada, Australia, and New Zealand and currently works in English. It’s an early experiment, so accuracy can improve over time and with user feedback.
How it works (technical but clear)
The workflow takes three simple steps, but under the hood there are multimodal models combining text and image to understand and generate coherent content. Sounds complicated? The interface keeps it simple so you can focus on results.
- Build your business DNA
- You point Pomelli to your website and it analyzes it. It extracts signals from the HTML, existing images, and visible styles to create the
Business DNAprofile. - That profile encodes tone of voice, color palette, typefaces, and visual examples the system uses as conditioning for generations.
- Generate tailored campaign ideas
- From the
Business DNA, Pomelli proposes campaign ideas adapted to your business. If you already have a concept, you can write a prompt and the AI will align the generation to your vision. - This solves the creative bottleneck: instead of starting from zero, you work on proposals that already respect your identity.
- Edit and create high-quality, branded creatives
- The tool generates marketing assets ready for social, site, and ads. You can preview them, edit text and images inside the environment, and download the selected resources.
- Technically, the system conditions the output on the
Business DNArepresentations, which reduces style drift and improves consistency across pieces.
A bit more technical
- Pomelli uses multimodal models to analyze both visual and textual content. It likely employs embeddings that align text and image to infer style and tone.
- Image and copy generation are conditioned by the
Business DNAto maintain coherence. That’s similar to applying a “style embedding” as context during inference. - As an experiment, there are likely filtering layers and safety rules to avoid problematic outputs, but you should always review and approve before publishing.
What the Business DNA includes
- Tone of voice: formal, friendly, playful, technical, etc.
- Color palette and typefaces detected on your site and materials.
- Visual examples: product images, lifestyle shots, or branding elements that help the model replicate style.
- Relevant business metadata that guides campaign strategy.
Important: the
Business DNAdoes not replace a human brand guideline, but it speeds up generation while keeping initial consistency.
Practical tips for using Pomelli today
- If you run a local bakery: upload photos of your products and your website. Ask for seasonal promo campaigns with warm tones and simple calls to action.
- If you sell clothes online: prioritize product + lifestyle images and request variations for reels and static ads.
- Always check copyright and make sure generated images don’t infringe on third-party assets.
- Run A/B tests with two versions of copy and designs to see what resonates more.
Limitations and technical considerations
- It’s an experimental beta, so quality may vary and will be adjusted with use and feedback.
- Although the
Business DNAlowers the chance of inconsistent outputs, the AI can still make mistakes or suggest items that need human editing. - For privacy and governance, review how your data is stored and used before uploading sensitive material.
- Don’t assume everything complies with local advertising rules; verify claims and promotions with your legal team if needed.
Final thought
Pomelli doesn’t replace your creative team, but it can take away a lot of repetitive work and speed up the cycle from idea to publishable assets. Do you lack time or design resources? Trying this beta could give you a practical, fast advantage. And since it’s a public experiment, your usage and feedback help improve the tool.