Creating consistent, good-looking marketing material usually takes time, budget, and a design eye. For many small and medium businesses that’s a real barrier. Pomelli, the new Google Labs experiment in collaboration with Google DeepMind, wants to automate that process and help you generate social campaigns that fit your brand in a few simple steps.
What Pomelli is and why it matters
Pomelli is an AI tool focused on marketing for SMBs that aims to generate scalable campaigns with brand identity built in. Instead of a generic template, the idea is to first build an automatic brand profile called Business DNA and then generate ideas, creatives, and editable versions ready to publish.
Pomelli launches as a public beta in the United States, Canada, Australia, and New Zealand and currently works in English. It’s an early experiment, so accuracy can improve over time and with user feedback.
How it works (technical but clear)
The workflow takes three simple steps, but under the hood there are multimodal models combining text and image to understand and generate coherent content. Sounds complicated? The interface keeps it simple so you can focus on results.
