Perplexity: use AI at work to do more with less | Keryc
Perplexity published on October 28, 2025 a clear proposal: the best use of AI is that it’s actually useful for people. Sounds obvious? It is. And it’s practical too.
Instead of selling futurism, the platform shipped more than 75 features this year to plug into your workflow and help you produce real results.
Tres formas prácticas de usar IA en tu trabajo
Perplexity sums up its approach in three concrete actions: get your focus back, multiply your effectiveness, and deliver results. Not grand promises; daily uses you can try this week.
1. Bloquea distracciones y recupera la concentración
Attention is the scarcest resource in the modern office. Notifications, app switching and admin tasks eat your productive time. Perplexity suggests delegating the repetitive so you can think better.
Delegate routine tasks like tidying email, scheduling, or gathering content across platforms with an assistant.
Receive summaries and updates directly, without opening twenty tabs.
Keep context tied to the task you’re working on, so you don’t have to reassemble information later.
Example práctico: instead of hunting for references for a report, ask the assistant to gather and synthesize sources while you focus on interpretation and decisions. Tools like Comet, Comet Assistant and the connectors for Gmail, Notion or GitHub are built for that.
2. Multiplica tu efectividad sin reemplazarte
AI works best when it amplifies what you already do. Perplexity isn’t trying to replace your judgment; it wants to scale it.
Integration into workflows: research, writing, project management and communication.
Advanced features like research agents, content synthesis and task automation.
Casos concretos:
Do a competitive analysis that used to take you hours by gathering data from hundreds of sources in minutes.
Generate a client-ready report by providing only the intent and letting the AI handle the format.
Maintain continuity in complex projects so nothing gets lost in handoffs.
Useful tip: always review and add your human stamp. Ask for executive summaries if you’re missing details, but sign off important decisions with your judgment.
3. Obtén resultados reales y medibles
Success isn’t measured by how many features a tool has; it’s whether it speeds up key deliverables: documents, sales, partnerships or launches.
Perplexity helps with that by:
Summarizing project histories, feedback and data for performance reviews.
Supporting personalized outreach and lead generation with timely intelligence.
Ensuring planning, research and reports are actionable and accurate.
Practical cue: pick 1 or 2 indicators (for example, time saved on research or response rate in outreach) and measure before and after. Results speak louder than marketing.
Recomendaciones rápidas para empezar hoy
Start with one clear workflow: research, write or schedule. Don’t try to automate everything at once.
Use a connector (Gmail, Notion or GitHub) to centralize information and reduce context switching.
Create templates by intent: email, report or product brief. The AI fills them faster.
Keep human review rules and privacy controls when handling sensitive data.
Measure a simple metric the first week: minutes per task, fewer meetings, or response rates.
Reflexión final
Perplexity’s pitch isn’t spectacle; it’s utility. If AI gives you back time and clarity, it’s already doing its job. Ask yourself: what repetitive task can I delegate today to reclaim an hour of focused thinking tomorrow? That hour is where the real work happens.
