OpenAI faced a common but critical problem: thousands of interested companies and very few human reps to handle them. Instead of sending generic forms, they built an inbound sales assistant powered by ChatGPT that replies quickly, in the prospect's language and with real product context. They published the experience on September 29, 2025. (openai.com)
How the sales assistant works
It's not magic. It's engineering applied to the company's knowledge. Product documentation, policies, customer stories and playbooks are connected to the model so it can reason about concrete questions without guessing.
The result: personalized answers in minutes. A hospital receives compliance details from the very first exchange. A company in Tokyo gets the explanation in Japanese, not an automatic English form letter. If the conversation is clearly commercial, the thread is transferred to a representative with all the context intact. (openai.com)
