OpenAI unveiled on September 30, 2025 a new version called Sora 2 and a social app called Sora that combine AI-based video generation with a feed for creating and sharing clips. It promises realism and makes it easy for you to produce short content, but it also ships with safety measures from day one. (openai.com)
What Sora 2 and the Sora app offer
Sora 2 is a video-generation model that, according to OpenAI, can produce realistic clips with audio and motion. The Sora app works like a social network focused on AI-generated content, with a feed, profiles, and tools to create, remix, and share videos. These features aim to be accessible to creators and the general public. (openai.com)
OpenAI says all videos generated with Sora include visible and hidden provenance signals. At launch, each video carries a visible mark and metadata following the C2PA standard to record its origin. That makes it easier to identify a clip as created by the tool. (openai.com)
Sora also includes a "cameos" system for using someone's image and voice: only the person who authorizes can allow their likeness to be used, and you can revoke that authorization. The platform also says it applies restrictions to prevent generating videos of public figures without consent. (openai.com)
Safety, control and technical limits
OpenAI describes a layered defense: filters that review prompts and outputs across multiple frames, automatic detection of sexual material, terrorist propaganda and content that encourages self-harm, and human review for higher-risk cases. There are also specific audio measures, like blocking attempts to imitate living artists or reproduce existing works. (openai.com)
For minors, Sora offers extra protections: limits on mature content, a feed designed for teens, parental controls in ChatGPT to manage direct messages, and the option to select a non-personalized feed. All of this aims to reduce risks while the platform grows. (openai.com)
Why authorship signals and C2PA matter
The C2PA metadata isn't a cure-all; it adds evidence of origin and the file's history, but it can be removed when saving or sharing on some platforms. Still, adopting it helps creators and users recognize when a file was generated by AI and makes verification and claims easier when needed. If you want to dig deeper, the technical specification is open and explained by the standards community. (help.openai.com)
Impact and initial reactions
The arrival of Sora 2 and the Sora app has drawn attention from media and regulators. Several reports note the product competes with short-form formats like TikTok and that there are already concerns about copyright and the use of protected material. Some researchers and creators have begun exploring ways to prevent their content from being used without permission. These reactions show the technology shifts the conversation, not just creation. (reuters.com)
A practical example: the cameo and revocation
Imagine you give permission for your face to appear in a trend. Another user can create a clip with your cameo, but you would still have control: you'd see that draft, you could remove the published piece, or revoke permission for future creations. OpenAI places these controls at the core of the workflow to avoid surprises. Sound useful or does it raise questions? It's legitimate to think both ways. (openai.com)
What you should consider if you're a creator or content moderator
- Check how the platforms where you upload content handle metadata; many strip it when processing files. (help.openai.com)
- Think about permissions and contracts when you work with others' likenesses. Revocation tools help, but they don't replace clear agreements. (openai.com)
- If you moderate communities, prepare processes for reports and quick verification; automated moderation helps, but human review remains key. (openai.com)
Final thoughts
Sora 2 and the Sora app are a clear step toward a world where generating video with AI will be commonplace. OpenAI bets on technical and policy controls from day one, but responsibility doesn't rest only with the company: creators, platforms and lawmakers must define clear practices. Will the tool change how we consume and make videos? Very likely yes — and the real question is how we'll set limits and safeguards without stifling creativity.
You can read OpenAI's official note about this launch and its measures here: OpenAI - Launching Sora responsibly. (openai.com)