OpenAI just took an important step: now ChatGPT can run apps inside the same conversation. Can you imagine asking the bot to design a poster, search for homes, and help you buy everything without leaving the chat? This is exactly what the new integration unveiled at the developer event proposes. (theverge.com)
What OpenAI announced
The idea is to turn ChatGPT into a space where, besides chatting, you can use full applications integrated into the flow of the conversation. In the demo they showed integrations with services like Canva, Zillow, Booking.com, Coursera, Expedia, Figma and Spotify, and also the ability to complete purchases — for example on Etsy — without leaving the chat.
For developers there's a preview SDK and plans for an app directory and monetization guides. (theverge.com)
How it works for you as a user
Think of ChatGPT as the control helmet and the apps as tools you can turn on when you need them. You ask something in the chat and, if an app is needed, ChatGPT invokes it, shows options and runs actions: create a design, find lodging, compare flights or even complete a purchase.
All of this keeps the conversation context so the action feels more natural and useful. (theverge.com)
What if you worry about privacy or mistakes? That's reasonable. OpenAI has shown controls and app reviews, but as with any service that touches personal data or payments, you should read the permissions and the privacy policy before linking accounts.
What changes for developers and companies
If you build apps, there is now an official path to make your app available inside ChatGPT: a preview SDK that lets you create integrated actions and submit the app for review and publication later this year. OpenAI is also working on discovery and monetization tools so companies can reach users right from the conversation.
This opens new interaction and monetization models that go beyond traditional websites or mobile apps. (theverge.com)
A useful technical detail
Some integrations go beyond simple API calls: on macOS, for example, ChatGPT can already talk to system apps and development tools to edit code or interact with IDEs in certain versions. That hints at an ecosystem where the in-chat app isn't just a window, but a tool that can read and modify content when given permission. (help.openai.com)
Limitations and risks to keep in mind
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Quality and reliability: ChatGPT can call an app and suggest actions, but it will still make mistakes and you must verify important results.
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Privacy and permissions: integrating services means granting access; check what data you share and how it's used.
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Moderation and fraud: with purchases and automated actions you need anti-fraud controls and clear policies from each developer.
These limitations don't erase the usefulness, but they call for caution, especially in transactions and critical decisions.
Why this matters now
Because it turns ChatGPT into more than a conversational assistant: it becomes a platform for action. Instead of getting instructions and then switching apps to carry them out, you can stay in the same flow and save time.
For entrepreneurs and small teams this can mean faster prototyping, automation of everyday tasks and new ways to reach users. (theverge.com)
Are you excited or scared? It's normal to feel both. The practical key now is to try small, concrete cases: connect an app you already use, review permissions and measure whether the flow improves your productivity.
How to try it or follow closely
If you're a developer, check the preview SDK and the guides for submitting apps when the platform is ready. If you're a user, expect apps to roll out gradually across plans and platforms and try integrations from well-known brands first before linking sensitive accounts.
Public notes and technical documentation will announce availability and platform support. For example, the DevDay 2025 presentation is the starting point for this new phase. (theverge.com)
In short, integrating apps inside ChatGPT streamlines everyday tasks and opens a new layer for developers and businesses. It's not magic: it's a practical mix of APIs, permissions and conversational design that can make your day-to-day smoother if you use it wisely.
