Neuro was born in a Los Angeles apartment, with cofounders stacking packs of gum in the living room and handling shipments themselves. Ten years later, its gums and mints sit on shelves nationwide, but the company is still small in people and big in ambition.

From an apartment to gum across the country

Today Neuro is a nine-figure brand with fewer than seventy employees. How does an organization like that compete against consumer-goods giants? By leveraging everything: operations, marketing, regulatory and finance.

That leverage, in practice, shows up as ChatGPT Business. What started as individual experiments became company policy: any Neuro data fed into an AI goes through a Business account for privacy and compliance reasons.

ChatGPT Business as a second head

In small but ambitious consumer brands, everyone ends up wearing many hats. The COO puts it well: the AI acts like a second head that fills gaps when you can't hire a specialist for every task.

For Neuro that means brainstorming 24/7. Don't want to bother a colleague at 1 a.m.? Drop the idea into , iterate the response, and wake up with clarity. It's a teammate that doesn't sleep and keeps the distributed team's pace.