Neuro boosts retail sales with ChatGPT Business | Keryc
Neuro was born in a Los Angeles apartment, with cofounders stacking packs of gum in the living room and handling shipments themselves. Ten years later, its gums and mints sit on shelves nationwide, but the company is still small in people and big in ambition.
From an apartment to gum across the country
Today Neuro is a nine-figure brand with fewer than seventy employees. How does an organization like that compete against consumer-goods giants? By leveraging everything: operations, marketing, regulatory and finance.
That leverage, in practice, shows up as ChatGPT Business. What started as individual experiments became company policy: any Neuro data fed into an AI goes through a Business account for privacy and compliance reasons.
ChatGPT Business as a second head
In small but ambitious consumer brands, everyone ends up wearing many hats. The COO puts it well: the AI acts like a second head that fills gaps when you can't hire a specialist for every task.
For Neuro that means brainstorming 24/7. Don't want to bother a colleague at 1 a.m.? Drop the idea into , iterate the response, and wake up with clarity. It's a teammate that doesn't sleep and keeps the distributed team's pace.
ChatGPT Business
Legal savings and workflow speed
Neuro uses the tool to draft, refine and stress-test contracts before sending them to lawyers. The outcome: savings of tens of thousands of dollars in fees and weeks cut from back-and-forths. It's not magic — it's operational efficiency.
Customer data, flavors and shelves
Processing reviews at scale let Neuro spot demand for fruity flavors and launch a strawberry cake variant. That's the practical side: listen to customers in volume and move fast from insight to product.
They're also exploring supply-chain forecasts by uploading invoices and order data to improve predictions. And a clear commercial win: they used analysis to prove to CVS that TikTok virality translated into real sales, earning premium placement in checkout displays across US stores.
Marketing, creators and storytelling
Neuro feeds the AI with reports from Amazon, TikTok and Meta to identify which ads scale, which creators give the best return, and when to shift budget to ride viral trends. As Chen says, 'there's a story buried in every spreadsheet' and the AI helps find the headline.
On the creative side, ChatGPT Business helps translate scientific jargon into messages that connect with real audiences: night-shift nurses, marathon gamers, or parents with young kids. Thousands of creators on TikTok adapt hooks suggested by the AI; branded videos surpass a billion views.
Finance and intellectual advantage
For complex finance topics they use the deep-research feature: modeling cap tables, sizing stock-option pools and structuring investor agreements. It's not a quick answer — it's exhaustive analysis that surfaces risks and angles you might have missed.
The big-picture result: Chen estimates feeling about 50 percent more efficient. Maybe subjective, but the operational impact and speed of decision-making are tangible.
What this teaches small teams that scale
Neuro isn't technology for technology's sake. It's the story of a resourceful company that adopts AI as an extension of how it works to stay agile while growing.
If you work at an SME or startup, three practical ideas you can borrow:
Define clear rules for usage and privacy from the start: sensitive data in Business accounts and access control.
Use AI for synthesis and hypothesis generation, but validate with customers and human experts before making costly changes.
Apply AI first to repetitive, expensive problems: contracts, review analysis, campaign prioritization.
In the end, the lesson is simple: when you can't hire ten specialists, a well-integrated tool can multiply your team's capacity.