Since Google introduced Pomelli in Google Labs last year, small and medium businesses have used the tool to generate millions of professional images, social campaigns and ads. From product photos to ad creatives, it's been a quick way to get polished assets.
So what changes now? Google added agentive capabilities that turn Pomelli from a generation tool into an assistant that helps define and apply your business's brand identity: the Business DNA.
What the Pomelli agent does
The Pomelli Agent helps you build your Business DNA — your brand identity. It doesn't matter if you already have ready-made material or just scattered pieces; you can upload product docs, photos and assets, or simply chat with the agent to shape your brand's visual and verbal personality.
Pomelli centralizes your brand: from images and colors to fonts and tone of voice, everything defined so it can be applied consistently.
How it works in practice
- Upload what you have: product photos, descriptions, logos and partial guidelines.
- Chat with the agent: tell it the style you want, your target audience and where you'll use the assets (ads, socials, e‑commerce).
- The agent generates a
Business DNAthat you can review and tweak. - With that DNA, Pomelli applies the identity to ready-to-use formats.
New features that matter
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Brand books: generates complete brand guides using your images, fonts and custom colors. Perfect to keep consistency when you work with freelancers or agencies.
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Websites: designs and publishes a full website in a few clicks, using the identity you've already defined. That cuts time and costs for quick launches.
Why does this matter? Because it lowers the technical barrier: you don't need to be a designer or hire developers to have a professional, coherent presence.
Who it's for
- Entrepreneurs and SMBs that want to run quick campaigns without losing consistency.
- Marketing teams with limited resources who need to speed up content production.
- Creators who need to turn visual assets into materials ready to sell or promote.
Also, since it's in Google Labs, it's an environment meant for experimenting and improving with real user feedback. Does that mean it's perfect already? Probably not, but it's a practical tool to iterate fast.
If you want to try it, visit Google Labs and explore Pomelli. It's a concrete way to use AI so your brand looks professional without technical headaches.
Original source
https://blog.google/innovation-and-ai/models-and-research/google-labs/pomelli-agentic-capabilities