Since Google introduced Pomelli in Google Labs last year, small and medium businesses have used the tool to generate millions of professional images, social campaigns and ads. From product photos to ad creatives, it's been a quick way to get polished assets.

So what changes now? Google added agentive capabilities that turn Pomelli from a generation tool into an assistant that helps define and apply your business's brand identity: the Business DNA.

What the Pomelli agent does

The Pomelli Agent helps you build your Business DNA — your brand identity. It doesn't matter if you already have ready-made material or just scattered pieces; you can upload product docs, photos and assets, or simply chat with the agent to shape your brand's visual and verbal personality.

Pomelli centralizes your brand: from images and colors to fonts and tone of voice, everything defined so it can be applied consistently.