What happens when one of the world’s most popular bands joins forces with an artificial intelligence tool? Google and BTS are presenting four interactive experiences within the Gemini app, designed to explore creativity, learn Korean, and keep up with every detail about the band.
The experience is available to users around the world starting today, although only for a limited time and in selected languages. To activate it, simply open Gemini on your phone or computer and type "Unlock BTS" or "7777" in the text box.
Four ways to explore BTS with Gemini
The new features turn Gemini into a kind of interactive space for fans. This isn’t just about looking up information on BTS, but about discovering ideas, playing, learning, and keeping up with the group’s activities.
Discover what BTS asks Gemini
This experience shows examples of real queries or questions inspired by the interests of BTS members. You can explore everything from the cultural trips that interest RM to Jung Kook’s passion for bicycles.
The idea is to show that a good question can become the starting point for researching, creating, or learning something new. What if a curiosity about your favorite artist also sparks an idea for your own life?
Guess the BTS song
Gemini proposes an emoji-based guessing game. Each combination represents the atmosphere, lyrics, or emotion of a BTS song, and your challenge is to identify it.
The feature can help you start the day with energy, find a relaxing song, or test how well you know the group’s catalog. Instead of passively recommending music, Gemini turns the search into a small challenge.
Follow every tour stop
Fans can also stay informed about tour updates and highlights. Gemini puts together a daily summary with relevant news from the past 48 to 72 hours.
It also provides a two-week calendar automatically adjusted to the user’s local time zone. That way, you can check upcoming events without converting times yourself—especially useful for an audience spread across different countries.
Learn everyday Korean with BTS
The fourth experience is designed for fans who want to get closer to the Korean language and culture. It includes practical phrases that often appear in fan letters, online comments, and everyday conversations.
It also offers pronunciation guides with audio so you can practice how the expressions sound. In this way, Gemini doesn’t just translate words—it offers a more active experience for learning to write and speak.
A collaboration that connects curiosity and creativity
Google accompanied the launch with the YouTube video BTS & Gemini | It starts with you. The video features RM, JIN, SUGA, j-hope, JIMIN, V, and Jung Kook showing how they use Gemini in everyday situations.
The central message is simple: creativity can begin with a question. Planning a trip, starting a hobby, or overcoming a language barrier are examples of everyday tasks where an AI tool can help—as long as you stay in control and review the information.
Artificial intelligence doesn’t have to feel like distant technology. It can also be a simple way to play, learn, and explore your interests.
BTS’s experiences showcase a strategy that is becoming increasingly visible in AI applications: combining useful features with cultural and entertainment communities. For fans, Gemini becomes a meeting point for music, languages, news, and creativity.
If you want to try them, look for the option inside Gemini by typing "Unlock BTS" or "7777". Remember that availability may vary by language and that the campaign will be active for a limited time.
Original source
https://blog.google/innovation-and-ai/products/gemini-app/four-new-interactive-bts-experiences