Pomelli, the free tool from Google Labs aimed at small and medium businesses, launches Photoshoot: a feature that turns product photos into studio-quality images in a few clicks. Do you have little time and budget for marketing? This goes straight to that problem.
What Photoshoot Does
Photoshoot uses your business context (Business DNA) and an image-generation model called Nano Banana to transform a simple photo into a professional image ready for web and social.
Pick a product: start with any photo; it doesn’t need to be perfect.
Choose a template: options like studio or lifestyle, or let Pomelli suggest the best one.
Generate: the tool applies your business aesthetic to create images that align with your brand.
Refine: edit final details and download them or save them to your for later use.
Business DNA
All images can be downloaded or added to your Business DNA for future campaigns.
Other improvements Pomelli brings
Pomelli doesn’t just add Photoshoot; it also improves image generation and editing and the accuracy of campaigns:
Better accuracy following your instructions.
Editing capabilities: for example, change my background to a forest.
Style reference: you can ask an image to take the style of another.
In ad campaigns you can now:
Upload images to serve as a base in the prompt and anchor the creatives.
Add your product URL so the campaign is generated using the images, title, and description from your site. Practical example: "create a promo for my new necklaces ."
Why it’s useful for your business
Do you sell handmade jewelry, coffee, or local services? Quality images build trust and turn visits into customers. Photoshoot cuts the cost and time to produce professional visual content.
Also, keeping visual consistency is key: when everything looks like part of the same brand, your business appears bigger and more trustworthy.
A quick example: a café can take simple photos of their beans or cups, generate studio-style images for the website, and then reuse them in a campaign that automatically pulls the product description from their online store.
Practical tips to get started
Use sharp, well-lit product photos for the best results.
Upload a reference image with your style (color palette, mood) so Pomelli can reproduce it.
Try different templates and save the best ones in your Business DNA.
Always review final images: adjust color, proportions, or context if something doesn’t fit your brand.
Limitations? Yes. No tool replaces human review: check that images respect trademark rights, reflect your real product, and don’t introduce visual errors.
To try today
Pomelli is designed so you don’t need a studio or a big budget. Upload your photo, try Photoshoot, and use it in targeted campaigns by simply adding your product URL. Ready to make your catalog look magazine-ready without breaking the bank?
