Artificial intelligence is stopping being a futuristic luxury and becoming a personal tool that can help you learn, work, and create. Who has access to that capability will decide whether AI closes gaps or just repeats them.

What OpenAI Announces and How It Affects You

OpenAI is making two moves: expanding access with a low-cost subscription called ChatGPT Go and starting ad tests in the free version and in Go. ChatGPT Go has been available in 171 countries since August and now arrives in the United States and everywhere ChatGPT is offered, for $8 USD/month. Ad tests will begin in the coming weeks in the U.S. for signed-in adult users.

Not everything changes: Pro, Business and Enterprise plans will remain ad-free. And there will always be a way not to see ads if you prefer to pay for a clean experience.

Principles They Promise to Maintain Trust

OpenAI lists five principles to guide advertising. They’re simple and have real impact on your experience: