AI adoption is no longer just a nice pilot: it's about putting systems into production and getting people to work differently. Sound familiar? Anthropic now introduces two tools to help companies and consultancies navigate that gap: the Services Track and the Claude Partner Hub, designed to measure real experience and connect customers with partners who already know how to take Claude into production.
What Anthropic announced
In March Anthropic launched the Claude Partner Network with a $100 million investment for training, technical support, and co-marketing. Since then more than 40,000 firms applied and over 10,000 consultants earned Claude certification. That means there's a growing base of professionals trained to implement Claude in real environments.
Big consultancies are also moving people: Accenture trains 30,000 professionals, Cognizant deployed Claude to 350,000 associates, Deloitte offers it to 470,000 people, KPMG to 276,000, and other firms like Infosys and PwC are building agents and tools based on Claude for specific industries. Think of it like a familiar app that suddenly shows up across many departments—it changes how work gets done.
Services Track: what it is and why it matters
The Services Track is a tiered structure that reflects how much a firm has built and delivered with Claude. The idea is simple: measure what matters so customers know who they're working with. Why is that useful? Because experience in production looks very different from a lab demo.
- Select: entry point. Requires at least 10 active certified people, 2 customers deployed in production in the last 12 months, and 1 public customer case.
- Preferred: deeper practice. At least 100 certified people, 15 customers deployed, and 3 public cases.
- Global Premier: top tier. At least 1,000 certified people, 100 customers deployed across three or more regions, 15 public cases, and a joint business plan with executive sponsors.
The criteria are the same for a small company or a multinational: there's no size-based discount. What counts is real adoption, production deployments, and customers willing to vouch for the published work.
How it's measured
- Active certificates: people with Anthropic certification who have used
Claudein the last 90 days. - Customers in production: how many customers the firm has launched with
Claude. - Public references: how many customers agree to share their story.
Anthropic verifies these numbers quarterly and publishes detailed requirements at claude.com/partners.
Claude Partner Hub: a directory and control panel
The Claude Partner Hub is a portal where each partner sees their status updated daily: level, certified team, deployments, and public references. It also serves as a public directory for customers looking for specific expertise.
Firms can connect the Hub to Claude via an MCP connector. From there the information becomes conversational: you can ask Claude where you stand relative to the next level, the status of a registered opportunity, or how many consultants are certified—and act on the answer inside the same ecosystem. It's like having a dashboard you can actually talk to.
What this means for firms
The proposal aims to be predictable and fair. Four certainties for partners:
- You always know where you stand. The position updates daily and shows exactly what's missing to move up.
- Building a practice and generating business are distinct efforts and are rewarded separately. The tier measures practice (certifications, deployments, references); referring business to Anthropic has its own credit path and deal protections.
- The promotion process is public and on a schedule: reviews on January 1 and July 1, with an additional review on October 1, 2026 in this first year. Downgrades happen only on December 31 and with 90 days' notice.
- The $100 million funds training, technical support, and co-marketing; firms that join now get priority for new certifications.
What’s next and how to get started
Anthropic says there will be specializations by industry and use case, plus rewards that grow with implementations. Getting started is free: access the Anthropic Partner Academy and the certification exams. New applicants begin at Registered, with a minimum commitment of 10 certified practitioners to reach Select.
And what about you, evaluating a partner or thinking of building an AI practice? This puts clear rules on the table: if you want to partner with firms that already know how to put Claude into production, you now have a direct way to verify them.