Today Anthropic announces that Claude can now remember your team's context to keep projects moving without you repeating the same things over and over. Can you imagine not having to re-explain a client's history at every meeting? This is what the update published on September 11, 2025 brings. (anthropic.com)
Qué trae la memoria de Claude
Claude's memory is designed for work environments: it stores team processes, client needs, project details and priorities so future conversations are more productive. Sales teams, product squads, or managers can keep continuity without rebuilding context from zero. (anthropic.com)
The feature is optional and offers granular controls so you decide what gets saved. Anthropic also added chats in Incognito mode: conversations that don't appear in history nor are stored in memory, meant for sensitive brainstorming or confidential topics. Incognito is available to all users. (anthropic.com)
Cómo organiza la memoria (y por qué importa)
Claude creates separate memories per project, so product launches, client work and private conversations stay isolated. That separation acts as a practical barrier to avoid accidental mixing of information between initiatives. (anthropic.com)
There’s also a memory summary you can view and edit from Settings. You can update that summary by talking with Claude and telling it what to prioritize or ignore. If you need to migrate data from another tool or export your memory, Anthropic left instructions for backup and migration. (anthropic.com)
Memory is a helper designed for work, not an irreversible record: controls, projects and Incognito mode let you choose what is kept. (anthropic.com)
Seguridad y despliegue
The company is rolling this out in phases and acknowledges the new risks of storing persistent context. Enterprise plan admins can disable memory for their organization if they deem it necessary, and Anthropic will keep evaluating how the feature is used before expanding it to more scenarios. (anthropic.com)
If you’re responsible for a team, this lets you balance productivity and control. Want no persistent memory for certain sensitive accounts? You can manage that from the admin settings. (anthropic.com)
Cómo probarlo hoy
- Enable memory in
Settingsand let Claude generate memory from past chats. (anthropic.com) - Create a new project in Claude to keep those memories separate from other work. (anthropic.com)
- Use an Incognito chat when you want to prevent a conversation from affecting the general memory. (anthropic.com)
If you want to export or migrate memories, follow Anthropic’s official instructions in their support center. (anthropic.com)
Reflexión final
Memory turns Claude into a more coherent tool for collaborative work: less repetition, more continuity. It’s not magic: it’s an extra layer of context that, well governed, can save small and large teams hours each week.
The key? Set clear boundaries and use Incognito mode when privacy matters. That way you keep productivity without losing control.