Since September, a diverse group of artists worked with Flow, the AI tool for filmmaking, in a pilot called Flow Sessions. It was two months of experiments, workshops and mentorship where we tested how an AI can be integrated into real creative processes — not just as a tech demo but as a working partner.
1. Adopt the director mindset
What makes a tool powerful? The intention of the person using it. The artists who made the most of Flow thought first about story, characters and art direction, not technical tricks.
Leilanni Todd: The magic happens when you bring your own vision, art direction, storytelling and point of view to guide
Flow— that’s when something truly original emerges.
Technically speaking, that means using the AI as an engine that responds to well-designed inputs: a prompt that includes narrative tone, visual references, shot composition and lighting notes. Instead of asking the AI to generate without direction, the best results came from short iterative cycles: storyboard sketch, test generation, fine-tuning parameters (clip length, continuity, aesthetic) and trimming.
